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Onboard your offline 1st party data to target users on mobile.
Learn MoreFrom an ocean of data, zeotap extracts and refines only the most valuable: Achieving better results through precision at scale and intelligent technology.
Onboard your offline 1st party data to target users on mobile.
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Discover & understand your audience based on millions of ID-card verified user profiles.
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Reach precise audiences with our high-performing data segments
Learn MoreWe're not just another data saleshouse. zeoCoreTM runs on our proprietary deterministic consumer device graph and leaves nothing to chance or guesswork. Through strict data audits, matrix-based prioritizations and intelligent decisioning, we go above and beyond to ensure only the most accurate data powers our products.
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+115% Engagement
Prefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.
+232% Engagement
The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.
100% Audience Discovery
Before launching their new autumn/winter collection, Pepe Jeans assumed its campaign would resonate most with a younger audience. Running a deterministic audience discovery with zeotap revealed the campaign was in fact best received by the much older Gen X. The distribution strategy was shifted and Pepe Jeans could allocate all their budgets where they made the most impact.
VP Programmatic, Starcom US
Chief Programmatic Officer & DTI Lead, Publicis Italy
Director, Xaxis India
Head of Cadreon Spain
Digital Media Director at Starcom Spain
Head of Programmatic at OMD Spain
Data Team Principal at Dentsu Aegis Network
Head of Data and Technology, GroupM Italy
Co-founder & former COO at Xaxis (WPP)
Former CEO Nokia HERE
COO Dialog Axiata, Former CPIO Reliance Jio and SVP Products & Innovation Deutsche Telekom
Founder/CTO Drawbridge, Sequoia & KPCB backed
Former CMO Macy's and CitiGroup. Former VP Pepsico
Professor at MIT, Co-Creator MIT Media Lab, Serial Entrepreneur
Professor at Ryerson University, Creator of Privacy-by-design Principles,
Former European Chairman of McKinsey & Company, Honorary Professor at the University of Munich
RampUp is a martech thought-leadership destination for relevant, best-in-class content that’s hosted by LiveRamp.
See Eventad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.
See EventThe Drum’s Programmatic Punch is designed to help you duck and dive to ensure you exploit the opportunities of this new age, as opposed to succumb to its threats. The event aims to serve as a wake-up call about the revolution this industry is going through.
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