zeotap makes large-scale, deterministic data assets easily available in digital advertising and other industries using privacy-by-design technology
Data insights are becoming the primary source of progress for economy and society alike. In this new era, owners of deterministic valuable data assets are looking for a trustworthy partner to utilize this data safely across industries to build a throbbing and exciting new business. Equally data buyers are looking to activate the best possible combination of high-quality sociodemographic, location, interest and purchase intent data to optimize their businesses across millions of consumers. They are smart enough to not want to go through countless cumbersome integrations. Ideally they want to be served out of a single hand. And that hand, that is zeotap.
zeotap is building a global telecom data analytics platform that helps different industries be more innovative and efficient and create added value for consumers. We effectively bring the needs of the different stakeholders together to create a smarter mobile world.
Data owners want to use their data assets intelligently to create value across different industries, have a positive impact on consumers' lives and establish new revenue streams on the way.
Many industries are in dire need of accurate data to deliver better services in real-time, drive customer-centric innovation, gain competitive edge and reach new levels of marketing efficiency and productivity.
Deterministic data can contribute massively to a healthier mobile ecosystem by tailoring advertising to the individual mobile user.
Deterministic data can help optimize infrastructure, traffic flow, journey length, waiting times and the overall travel experience.
With billions of connected objects in the near future, deterministic data can play a vital role in designing the relationships between people and objects.
Deterministic data can help tailor financial services and insurance offers to individuals depending on their behavior, preferences and situation when they most need it.
Our initial focus is mobile advertising where deterministic data at scale can finally enable more relevant advertising across the entire ecosystem. In dire need of good data, we can multiply impact for advertisers and publishers, and give users a better mobile experience. Our data platform is effectively connected with the ecosystem through advertisers’ preferred channels and has been distinguished for its best-in-class data security and privacy management.
zeotap's approach to monetizing carrier data in a privacy-compliant fashion provides me complete comfort. As former telco executives, they understand the sensitive nature of a carrier's data and the importance of managing the privacy of that data. Their solution is one I can trust and recommend without reservation.
Dirk Herkstroeter, Chief Privacy Counsel, Vodafone Germany
The Determium™ platform has been designed from the ground up to ensure privacy protection. It truly is a case of “privacy-by-design”.
Ken Engelhart, Former SVP Regulatory, Rogers Communications
It is rare to see a young company build a global footprint and reputation in such a short time - above all in the telecoms industry.
Chetan Sharma, CEO Chetan Sharma Consulting & Author
Advertisers love telco data as it is verified, simple to be used and scalable.
Dirk Freytag, Former SVP AOL