Best People Data

Zeotap is an Identity and Data Platform that helps Brands better understand their customers to improve new Customer Acquisition, Churn Prevention and Upselling / Cross-Selling management.

IN 2019, OVER 60 OF THE TOP 100 GLOBAL BRANDS HAVE USED ZEOTAP'S IDENTITY AND DATA SOLUTIONS




Precision & Scale + High-Tech = Results


Telecom & Enterprise Power

We're not just another data saleshouse. zeoCoreTM runs on our proprietary deterministic consumer device graph and leaves nothing to chance or guesswork. Through strict data audits, matrix-based prioritizations and intelligent decisioning, we go above and beyond to ensure only the most accurate data powers our products.

Learn about our tech

Targeting that gives you wings


+115% Engagement

Target: Food Delivery App Users

Prefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.

We drive results. People drive Mercedes.


+232% Engagement

Target: Men, 40+, High Income

The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

Tailoring Pepe Jeans' perfect audience


100% Audience Discovery

Pepe Jeans

Before launching their new autumn/winter collection, Pepe Jeans assumed its campaign would resonate most with a younger audience. Running a deterministic audience discovery with zeotap revealed the campaign was in fact best received by the much older Gen X. The distribution strategy was shifted and Pepe Jeans could allocate all their budgets where they made the most impact.

Client

Stephen Dugan

VP Programmatic, Starcom US

Client

Cristina Ughes

Chief Programmatic Officer & DTI Lead, Publicis Italy

Client

Atique Kazi

Director, Xaxis India

Client

Eduardo Flores

Head of Cadreon Spain

Client

Miguel López-Guzmán

Digital Media Director at Starcom Spain

Client

José-Luis Núñez

Head of Programmatic at OMD Spain

Client

Matteo Nisi

Data Team Principal at Dentsu Aegis Network

Client

Andrea de Togni

Head of Data and Technology, GroupM Italy

Investor

Mark Grether

Co-founder & former COO at Xaxis (WPP)

Investor

Michael Halbherr

Former CEO Nokia HERE

Investor

Dr. Rainer Deutschmann

COO Dialog Axiata, Former CPIO Reliance Jio and SVP Products & Innovation Deutsche Telekom

Investor

Devin Guan

Founder/CTO Drawbridge, Sequoia & KPCB backed

Advisor

Anne MacDonald

Former CMO Macy's and CitiGroup. Former VP Pepsico

Advisor

Prof. Alex “Sandy” Pentland

Professor at MIT, Co-Creator MIT Media Lab, Serial Entrepreneur

Advisor

Prof. Ann Cavoukian

Professor at Ryerson University, Creator of Privacy-by-design Principles,

Advisor

Prof. Dr. Herbert Henzler

Former European Chairman of McKinsey & Company, Honorary Professor at the University of Munich

Meet Us Around the Globe

MadFest Picnic

July 3, 2019
London, UK

Share the best of the British summer with the UK's top 500 marketing + tech leaders

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MMA Germany – Mobile Tower

July 3, 2019
Munich, Germany

An invite-only event that offers a select group of businesses and brands the unique opportunity to listen and learn about the role of mobile data in campaigns.

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Direct-To-Consumer

July 18, 2019
London, UK

DTC London is a one-day conference focusing on the challenger brands that are building consumer-first relationships.

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Brand Innovators

July 18, 2019
Atlanta, US

The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media.

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