Fuel for Growth

From an ocean of data, zeotap extracts and refines only the most valuable: Achieving better results through precision at scale and intelligent technology.

In 2017, over 40 of the top 100 global brands have used zeotap's data




Insights

Discover & understand your audience based on millions of ID-card verified user profiles.

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Precision & Scale + High-Tech = Results


Telecom & Enterprise Power

We're not just another data saleshouse. zeoCoreTM runs on our proprietary deterministic consumer device graph and leaves nothing to chance or guesswork. Through strict data audits, matrix-based prioritizations and intelligent decisioning, we go above and beyond to ensure only the most accurate data powers our products.

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Targeting that gives you wings


+115% Engagement

Target: Food Delivery App Users

Prefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.

We drive results. People drive Mercedes.


+232% Engagement

Target: Men, 40+, High Income

The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

Tailoring Pepe Jeans' perfect audience


100% Audience Discovery

Pepe Jeans

Before launching their new autumn/winter collection, Pepe Jeans assumed its campaign would resonate most with a younger audience. Running a deterministic audience discovery with zeotap revealed the campaign was in fact best received by the much older Gen X. The distribution strategy was shifted and Pepe Jeans could allocate all their budgets where they made the most impact.

Client

Stephen Dugan

VP Programmatic, Starcom US

Client

Cristina Ughes

Chief Programmatic Officer & DTI Lead, Publicis Italy

Client

Atique Kazi

Director, Xaxis India

Client

Eduardo Flores

Head of Cadreon Spain

Client

Miguel López-Guzmán

Digital Media Director at Starcom Spain

Client

José-Luis Núñez

Head of Programmatic at OMD Spain

Client

Matteo Nisi

Data Team Principal at Dentsu Aegis Network

Client

Andrea de Togni

Head of Data and Technology, GroupM Italy

Investor

Mark Grether

Co-founder & former COO at Xaxis (WPP)

Investor

Michael Halbherr

Former CEO Nokia HERE

Investor

Dr. Rainer Deutschmann

COO Dialog Axiata, Former CPIO Reliance Jio and SVP Products & Innovation Deutsche Telekom

Investor

Devin Guan

Founder/CTO Drawbridge, Sequoia & KPCB backed

Advisor

Anne MacDonald

Former CMO Macy's and CitiGroup. Former VP Pepsico

Advisor

Prof. Alex “Sandy” Pentland

Professor at MIT, Co-Creator MIT Media Lab, Serial Entrepreneur

Advisor

Prof. Ann Cavoukian

Professor at Ryerson University, Creator of Privacy-by-design Principles,

Advisor

Prof. Dr. Herbert Henzler

Former European Chairman of McKinsey & Company, Honorary Professor at the University of Munich

Meet Us Around the Globe

ad:tech

November 28, 2018
Mumbai, India

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

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Programmatic Punch

December 3, 2018
New York, US

The Drum’s Programmatic Punch is designed to help you duck and dive to ensure you exploit the opportunities of this new age, as opposed to succumb to its threats. The event aims to serve as a wake-up call about the revolution this industry is going through.

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AdExchanger Industry Preview

January 23, 2019
New York, US

A 2-day event focused on what to expect in the next 12 months in marketing technology.

See Event

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