zeotap is the global sector leader in telecom data onboarding. Based on best-in-class data and privacy protection today we are helping big data owners across industries build a thriving business around their data in digital advertising and other industries.
Mobile advertising alone is a $100 billion business expected to naturally double until 2020 and it is already today fueled largely by data which helps automate and optimize media buying processes in real-time. For this and other markets zeotap has built its unique data platform. It sits right within the mobile advertising ecosystem and combines different layers of consumer data of the highest quality. This way out of a single hand any customer can access the necessary mix of data to excel at their marketing execution.
Mobile users prefer ads as a digital currency in exchange for the free content and apps they so love. Yet, in lack of good targeting data, ads are often irrelevant and publishers feel forced to serve many ads – and some indulge in intrusive behaviors. Deterministic data can resolve the entire vicious cycle and contribute to a healthy app ecosystem with relevant advertising and happier mobile users.
Determium™ is an end-to-end platform directly connected to our extensive network across the global advertising ecosystem. It incorporates a patent-pending data monetization mechanism that enables you to quickly and seamlessly tap into the entire advertising market while ensuring complete data security. Determium™ is fully ePrivacy-certified.