Targeting

Reach precise audiences with our high-performing data segments

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We understand that relying on vague probabilistic data for targeting is only marginally better than throwing a coin and simply a frustrating experience for any advertiser aiming to reach the right audience on mobile. In the current market, real data is a scarce resource and consequently so is real impact. We are here to change that. Zeotap gives you access to a wide-variety of deterministic data that has never before been available at such scale.

Socio-Demographic

ID-card verified demographic data that hits highest on-target reach (OTR) benchmarks

Interest

Standard and custom interest categories of the highest quality derived from what apps people use, what websites they browse on their phones and what ads they click on

Purchase Intent

On-demand purchase intent categories derived from what people search for on their mobile phones as well as what they browse in e-commerce websites and apps

01 Highest quality data

In a world of exploding data and noise, it becomes crucial to select only the valuable data sources: The better the input, the better the output.

02 Intelligent big data processing

Like crude oil, raw data is useless: Only a careful and intelligent refinement process creates valuable and useful products.

03 Result-driven data products

Results are the only thing that matters. Be it increasing on-target reach, clicks, conversions, leads, or purchases, data has to support your goals.

Supported Integrations

Our Custom Segment Creator

  • Discover

    Search and discover hundreds of carefully crafted standard segments

  • Build

    Create custom segments based on your specific campaign goals

  • Activate

    Push segments to the channel of your choice and start targeting

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