Zeotap data now available on Social Media channels


Zeotap’s high OTR socio-demo,  raw app usage data, and its granular purchase intent are now available in social channels, including Facebook, Instagram, Twitter and LinkedIn.

In the case of Facebook, its new rule makes it easy for advertisers to selectively choose which 3rd party data providers they bring into the platform, and enables to utilize them as 1st party data for their campaigns. And since we know how much of an important role social media can play within your client’s overall strategy, we’ve set up a smooth process so that you can now easily extend the use of zeotap’s better performing data for your social media channels as well.

1.Simple: We do all the work for you. Don’t worry about uploading .CSV files or creating segments on your end.

2. Secure: We make all the segments you wish to use available in your account, so you have the scale you need from the get-go.

3.Scalable: You don’t have to manage raw data at any point. We get our hands dirty so that the segments you receive are ready to use.

 

 

How To Get Started with Facebook & Instagram

 

For the rest of the channels the process is pretty straightforward. For Facebook and Instagram the steps you need to follow are the following:

– Sign a data license agreement with us.

-Request the desired segments according to your brief.

-Wait for the segments to appear in your account.

-Accept them and activate them on your Facebook Ads Manager account for both your Facebook and Instagram campaigns.

-Start seeing results right away!

 

About zeotap

zeotap unites the world’s most valuable data to fuel growth. We enable our clients to achieve better results through precision at scale and intelligent technology. The first company to win by now 9 major telecom operators around the world as data partners, zeotap has since become the leader in sourcing, refining and distributing high-quality data from large enterprises.

zeotap provides data to the digital advertising ecosystem for better mobile targeting, insights & patented data connectivity. Stringent quality audits, sophisticated methodologies and state-of-the-art technology ensure our data has proven up to six times more accurate than current market benchmarks, solving a fundamental quality problem in the industry. Up to now, roughly 50 of the world’s top 100 brands are using zeotap’s data.

We have earned our partners’ trust through a strict focus on regulatory compliance, privacy-by-design and information security and in total 8 enterprise grade certifications and many more pro-active measures that go beyond necessary standards in the field. We have built our company on an ethical company vision and are applying GDPR law around the world – not just in Europe.

Founded in Berlin in September 2014, zeotap today has offices in New York, London, Paris, Madrid, Milan, Bengaluru and Mumbai and counts all major media agencies and many global brands as its clients.

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