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Activate Ultimate Data Performance
We are bringing the most exclusive data together for you. Telecom operators, software security providers, payroll companies - we only tap into the best sources.
We understand you need high-quality data and lots of it. All of our data meets high quality standards and gets united it in a single platform for maximum impact.
Master On-Target-Reach, engagement and conversions. We want you to achieve consistently better outcomes. It's what all of this is about.
Real ID card verified demographic data sourced from CRMs that performs very highly against on-target reach measurement
Standard and custom interest categories derived from what websites people browse on their mobile phones and what apps they use, what ads they click on, or what physical locations they visit
On-demand purchase intent categories derived from what people search for on their mobile phones as well as what they browse in e-commerce websites and apps
Prefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.
The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.
100% Audience Discovery
Before launching their new autumn/winter collection, Pepe Jeans assumed its campaign would resonate most with a younger audience. Running a deterministic audience discovery with zeotap revealed the campaign was in fact best received by the much older Gen X. The distribution strategy was shifted and Pepe Jeans could allocate all their budgets where they made the most impact.
Search and discover hundreds of carefully crafted standard segments
Create custom segments based on your specific goals
Push segments to the channel of your choice and start targeting
Are you an advertiser, publisher or data owner?