It’s been another exciting year at zeotap and we want to thank all our partners who have been part of this journey, for making it so amazing. Here are some of the main highlights that are worth celebrating together.
We are not fans of standing still and many of our clients have voiced that they would love to extend the usage of our data across as many geographies as possible. 2018 was the year when we made exactly that happen. We’ve opened sales offices in the UK, France and Germany, and have launched our offerings in LATAM. That counts a total of 14 live markets and 8 offices worldwide across 4 continents. Yes, we’ve become a truly global player and there are more markets to come soon.
More than half of the world’s largest 100 advertisers are now using our data and we’re happy to say: many of them have started to scale their usage across geographies and who knows: some of the top 10 might have even signed global agreements with us.
2018 was also the year we added another exciting data category on top of our ID verified socio-demographic and raw app usage data: purchase intent. While we sent over way over 100 data owners through our rigid GDPR and data quality audits, we also convinced large affiliates and enterprises with access to thousands of e-shops to share their data in the most granular fashion and with daily updates. In 2019 you will see many more enterprises go live with their industry-specific intent data because like the telcos – most of the truly valuable data also takes a bit longer to get. Oh yes, the telcos! We have 9 in total under contract now – and the 10th one is just going live. A little reminder: we help our clients find the best data and let nobody else onto our platform. Our current data partner acceptance rate is: 11%.
We launched with our 9th telco 3 Hutchinson in the UK as featured in The Drum, Campaign amongst others.
Our integrations have massively scaled this year. We now count with an extensive list covering DSPs, DMPs, SSPs, Ad Networks and Publishers.
We’ve made sure to have some fun as well. From beer trucks in London, wine tasting in Spain to classy dinners in NYC, we’ve brought the most engaging event formats to our partners in the different geographies.
We’ve been doing a lot of talking this year: from announcing new partners, new solutions to new client success stories. We’re happy to see how the word has spread out through the different media and social channels! Check some of them: https://www.zeotap.com/redbull
Thanks to our integrations with the telecom operators around the world, we found a GDPR-compliant way to match offline CRM data (such as phone numbers and email addresses) to digital identifiers (such as mobile Ad IDs and mobile cookies) and also be able to audit the quality of identity matches of partners outside the telco space. With over half a billion identity matches across Europe, the US and India that makes us the biggest and possibly the only real deterministic mobile identity provider in the world. We’ve piloted our graph with 3 of the top 10 advertisers globally – and now we’re rolling out the red carpet. Approach us for activating your 1st party data anywhere, data enrichment and better attribution amongst other benefits.
In 2018 we got ISO/IEC 27001 and GDPR re-certified and added the CSA (Cloud Security Alliance) silver star certification. That makes a total of 8 certifications earned only in the fields of data privacy and security! But that’s not all! Our intelligent technology zeoCore also earned us a US patent for its GDPR-compliant telecom network ID mapping solution.
Our Senior Vice President EMEA, Oliver Kanders, surprised the public at Programmatic Day Italia once more. This year the topic was about fighting the pirates of the advertising ecosystem, and he wasn’t alone in that battle!