zeotap, the independent mobile data platform that unites the world’s most valuable data to fuel business growth, today announced two new key members on its global advisory board: advertising and media veteran Rob Norman from GroupM and global brand marketing executive Anne MacDonald from The Travelers Companies, Macy’s and Citigroup. The two join zeotap at a pivotal time as the company establishes a global data platform for mobile advertising, which integrates hard-to-access deterministic user-level data from large enterprises, addressing the demand for high-quality, anonymized mobile data sources outside of closed environments.
Ron Norman said, “Verified privacy compliant data is a key ingredient in the execution of marketing strategy. The last five years of my long tenure leading digital strategy at GroupM have been dominated by the role of data in identifying opportunity for marketers who seek value through precision. I believe Zeotap to be a leader and am happy to have the opportunity to work with them.”
Rob Norman has led advertising and media strategy for large and global enterprises for more than three decades at GroupM, most recently as Chief Digital Officer Global. He also served as CEO North America, GroupM from 2011-2012 and CEO, GroupM Interaction from 2005-2010. He has advised BBC Global News as a Non-Executive Director for the past five years and continues to serve as a valued counselor to GroupM and its clients.
Anne MacDonald said, “Big Brands are constantly seeking out ways to securely and efficiently invest their budgets. zeotap’s deterministic data promises to deliver targeting that is on point for campaigns of any size, a capability that has been much awaited in the growing mobile ecosystem and is one of the areas of highest interest for brands across sectors.”
Anne MacDonald’s vast marketing dossier spans some of the world’s best-known brands. She served as EVP and Chief Marketing Officer at The Travelers Companies from 2009-2011 and President and CMO at Macy’s from 2006-2007. She was EVP, Managing Director and CMO at Citigroup for nine years from 1997-2006 and acted as VP, Brand Management, Pizza Hut Division at PepsiCo from 1993-1997. Anne was also an EVP, Managing Director and Board Member at N.W. Ayer Advertising, Inc. for 10 years.
At a time when accuracy and efficiency needed to reach the right mobile audience has taken center stage and the high-quality, anonymized data sources required are often only available within closed environments such as Google and Facebook, zeotap plans to mirror its success in Europe and India where the company made a name for itself as the first to on-board data from numerous tier 1 telecom operators and other large enterprises and could prove up to 6x higher demographic on-target rates than current market benchmarks. Like in its other markets zeotap carries out strict data quality audits for any of its partners in the US to deliver superior targeting results.
In November 2017, the company integrated with The Trade Desk after already being integrated with Google DBM, MediaMath, Adform, Appnexus, Teads, Smartclip and other major buying and selling platforms to make previously inaccessible data easily available to deliver targeted mobile campaigns across the digital ecosystem. The company has also since united over 250MM high-quality mobile data profiles across demographic, interest and purchase intent data in the US to help ensure that campaigns not only exceed audience targeting goals, but at the volumes needed to deliver large branded campaigns.
Founded in 2014, zeotap unites the world’s most valuable data to fuel growth. Its mission is to bring the targeting, insights and data identity capabilities of platforms like Google and Facebook to the rest of the digital mobile ecosystem. zeotap has established a global data platform for mobile advertising, which integrates hard-to-access deterministic user-level data from large enterprises, placing a focus on data security and privacy. The company has earned several distinctions for its solution, including the i-Com Global Mobile Award 2016 and a Special Corporate Award by FMCG giant Unilever. It is headquartered in Berlin, with offices in New York, London, Milan, Madrid, Bangalore and Mumbai.
Oliver Kanders, Director Marketing & Market Building
Ben Sheldon, Head of Product Marketing & Strategy US