zeotap featured in AdExchanger: Beyond Inferred Or Declared Mobile Data: Trust, But Verify


NEW YORK / BERLIN:

Just before the holiday break, AdExchanger featured our latest thought piece as part of their Data-Driven Thinking series. We examined the quality of mobile advertising data in the US and the overwhelming reliance upon inferred and self-reported data points. But with varying degrees of accuracy and a lack of readily available “verified” demographic data as it’s inaccessible to most, there’s a clear need for an authoritative entity to audit data providers.

You can read the full article here.

 

 

 

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