zeotap, an independent mobile data platform that unites the world’s most valuable data to fuel growth, today announced that it has completed its integration with The Trade Desk, Inc. (NASDAQ: TTD), a global technology platform for buyers of advertising, enabling advertisers to access hard-to-get first-party data from enterprise level data owners, at scale.
With programmatic marketing representing the majority of the digital advertising in the US, the accuracy and efficiency needed to reach the right audience takes center stage. High-quality, anonymized data sources are required, which are often only available within closed environments. The integration between zeotap and The Trade Desk aims to make previously inaccessible data easily available to deliver targeted mobile campaigns across the digital ecosystem. This integration with The Trade Desk marks zeotap’s official US launch with one of the industry’s leading providers of programmatic solutions.
zeotap was the first company to on-board European and Indian telecom operators’ data and successfully establish a cross-operator model to make the data available for digital advertisers. The data has been shown to significantly exceed market benchmarks on measured demographic On-Target Percentage (OTP) levels. Since then, zeotap has expanded beyond telco data and on-boarded other large-scale enterprise data sources. Lead by Taylor West, GM of North America, and Martin Skotnicki, VP of Sales, two former Amobee executives, zeotap is bringing the same high-quality standards to the US market through new partners such as a leading security company and a top payroll service provider. Zeotap has also introduced rigid data quality tests to ensure a homogeneously high quality amongst all of its data partners.
The Trade Desk, which offers programmatic technology across all channels – including display, mobile, video, native, audio and connected TV—provides an objective media buying tool for advertisers. zeotap’s impactful data attributes expand and complement The Trade Desk’s current offering with the addition of high-quality data on mobile.
“We are excited to bring the quality and scale of data that we could prove both in Europe and Asia to the largest advertising market in the world. We’ve built a great team here already and we will see many more integrations in the next months.” says Daniel Heer, CEO & Founder of zeotap.
The Trade Desk’s GM of Data Partnerships, Ashutosh Gangwar, adds, “With mobile becoming increasingly integrated into consumers’ daily habits and routines, deterministic mobile data is an important element to help ensure the advertiser’s message is delivered to the right consumer. This collaboration with zeotap enhances our clients’ ability to get even more granular and target mobile devices with certainty”
As of November 2017, zeotap has united over 250MM high-quality in-app data profiles across app usage demographic and purchase intent data in the US to help ensure that campaigns not only exceed audience targeting goals, but at the volumes needed to deliver large branded campaigns.
Founded in 2014, zeotap unites the world’s most valuable data to fuel growth. Its mission is to bring the targeting, insights and data identity capabilities of platforms like Google and Facebook to the rest of the digital mobile ecosystem. zeotap has established a global data platform for mobile advertising, which integrates hard-to-access deterministic user-level data from large enterprises, placing a focus on data security and privacy. The company has earned several distinctions for its solution, including the i-Com Global Mobile Award 2016 and a Special Corporate Award by FMCG giant Unilever. It is headquartered in Berlin, with offices in New York, London, Milan, Madrid, Bangalore and Mumbai.
The Trade Desk™ (NASDAQ : TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.
Oliver Kanders, Director Marketing & Market Building
[email protected], +49 176 72 465 759
Ben Sheldon, Head of Product Marketing & Strategy US
[email protected], +1 207 522 3698